Video marketing is not actually new.
Video has always been around. In fact, its marketing potential has always been apparent to a lot of online marketing professionals. But here's the problem. The challenge to video marketers nowadays is that video may have been the victim of its own success.
There's so many videos out there that most of them simply don't have an impact.
They don't get people to convert to buyers.
That is the fate shared by the vast majority of marketing videos on YouTube and other platforms.
You have to wrap your mind around the fact that modern video marketing is both new and old.
Depending on how you navigate these factors, you will either succeed or fail.
Either your video is going to convert people into buyers or they're just going to sit there on YouTube getting zero views.
The good news is you can do something about it.
Here's where my advice for you comes in.